Geoff is a UBC civil engineering graduate. He started his career working for Dillingham Construction managing projects in BC, Iran, and Norway. He entered the HVAC industry when he started manufacturing Adair Industries radiant ceiling panels with his father Joe Adair. He founded Riada Sales Inc in 1995. Starting out with just drainage products and electric ceiling panels, Geoff’s emphasis on honesty, service and support helped to grow the business to where it is today.